Advertising on Facebook has become popular and a choice for many marketers. However, choosing a suitable Facebook ad method for your goals and needs is always a challenging decision. Let Chin Media guide you through a variety of advertising formats that Facebook currently offers.

IMAGE ADS

Image ads are an excellent way for you to start with paid Facebook advertising. You can create a post with just a few clicks to boost visibility using an image from your Facebook Page.

While image ads may seem simple, it doesn't mean they have to be dull or monotonous. For example, you can try combining vibrant and humorous images to convey your brand story. In some cases, for fashion advertising, carefully curated and impressive images for a collection are often the perfect choice to start with.

VIDEO ADS

Video ads can run on Newsfeed and Stories, or they may appear on in-stream ads within longer Facebook videos. Video ads can feature multiple product groups simultaneously or showcase the real-life application of your product.

Similar to image ads, video ads can also achieve a more creative approach. Your video ads don't necessarily have to use video footage. You can simply create GIFs or other animations to capture attention or explain your service.

Nguồn: Yahya Consultants

POLL ADS

The mobile-only Facebook ad format combines an interactive element by adding a two-option poll to either image or video ads. You can add a separate link for each poll option. Both you and respondents will see the number of responses for each poll option.

Nguồn: Super-new

Carousel ads use up to 10 images or videos to showcase your products or services. You can utilize this format to highlight different benefits of a product, various products, or even use all the images together to create a larger panoramic image.

Each image or video can have its own link. In the ad below, each 'Buy Now' button directs customers to the store to quickly purchase the product.

Nguồn: Litcommerce

SLIDESHOW ADS

Slideshow ads, also known as carousel ads, allow easy creation of short video ads from a collection of existing static images, text, or video clips. Slideshow ads have eye-catching motion, similar to videos, but use less than five times the data. Therefore, they load well even for users with slow or weak internet connections.

This is an easy way to attract attention without excessive investment. You can create your own ads and add text and music in Ads Manager.

Nguồn: advertisemint

COLLECTION ADS

Collection ads combined with Instant Experiences allow shoppers to make purchases without leaving Facebook. This makes online shopping convenient even for busy individuals. The main photo or video can do more than introduce a single product.

Nguồn: Jon Loomer

INSTANT EXPERIENCE ADS

Instant Experience ads, formerly known as Canvas, are full-screen ad formats that load 15 times faster than on websites or phones outside of Facebook. You can also link multiple Instant Experiences together to give people access to more immediate content on their phones.

Nguồn: newsfeed

LEAD ADS

Lead ads are only effective on mobile devices. That's because they are specifically designed to help people easily provide you with their contact information without the need for extensive typing.

They are very useful for collecting newsletter subscriptions, getting someone to try your product, or allowing people to inquire for more information from you.

Nguồn: naveeacademy

DYNAMIC ADS

Dynamic ads allow you to advertise products to customers who are most likely interested in them.

For example, suppose someone has visited a product page or placed an item in their cart on your website but then abandoned the purchase. With dynamic ads, you can advertise that specific product to them within their Facebook data source.

This serves as a reminder to potential customers to complete their purchase and can be a highly effective Facebook marketing strategy.

Nguồn: newsfeed

MESSENGER ADS

Messenger ads give you access to 1.3 billion people who use Messenger every month. When creating an ad, you just need to choose Messenger as the desired placement. You also need to select the Facebook data source.

You can also run 'Click-to-Messenger' ads within the Facebook data source. These ads have a call-to-action button to open a conversation on Messenger with your Facebook Page. People can use it to chat directly with one of your sales representatives or customer service representatives.

Nguồn: blog.shoppop

STORIES ADS

The majority of mobile phones are used in portrait mode. Perhaps that's why Facebook Stories are designed in a vertical video format optimized for your mobile phone. This allows you to maximize screen space without requiring viewers to rotate their screens.

With a bit of creativity, you can create unique brand moments that foster a closer, more intimate connection with customers. This is also a highly effective channel to announce major sales strategies or unique, one-of-a-kind promotions offered by the brand.

Nguồn: WordStream

AUGMENTED REALITY ADS

Augmented reality ads utilize features such as filters and animations to allow people to interact with your brand. For example, a filter can help users see how a lipstick color looks on their lips, or a pair of glasses can fit their face shape.

Augmented reality ads can be used to expand your reach. This type of advertising allows users to take selfie photos with filters and share them on their social media channels.

The essence beauty product has employed face filters with augmented reality ads to connect with the target audience. The design of the face filter is based on a series of previous advertisements that surveyed followers about their favorite features.

DON'T FORGET TO EXPERIMENT WITH EVERYTHING

Each time you try a new ad format, you should test it against previous ads to assess whether there is an improvement in key metrics. Best practices for Facebook ads are constantly changing. Only you truly understand what resonates with your specific audience. The only way to stay updated on this knowledge is through experimentation.

As a Performance Agency, Chin Media understands the various ways to experiment and optimize different ad formats to achieve the best performance within the input budget. To accomplish this, we need to have a deep understanding of the products and services you offer, market context, competitors, and any specific requirements related to your product line...

Every decision and strategy is driven by data. The true strength of a Performance Agency lies in its ability to dig deep, research, and analyze, enabling it to make the best choices for a campaign. Alongside this, the ability to optimize ads based on real-time data collected during the campaign is crucial.