Doctor One is a brand newly introduced to the market in early 2021. It is a powdered milk product from Vietnam designed for the Elderly, Pregnant Women, and Children.

After surveying the FMCG market in Vietnam and analyzing direct and indirect competitors, Fitmar has constructed a portrait of the target customers and leveraged insights tightly to propose the Brand Strategy as well as the Concept of Doctor One during its initial launch with the message 'Vietnamese Grain Milk for Vietnamese Happiness.

In addition to content production and the execution of campaigns across various platforms as per the Marketing Communication Plan, Fitmar has focused on leveraging the brand ambassador, SINGER THANH THAO, as well as a TEAM OF MEDICAL AND NUTRITIONAL EXPERTS to effectively embody the brand's Big Idea.

In the first month of its launch, Doctor One sold 25,000 PRODUCTS through distribution systems nationwide, and continued to increase in the following stages. The brand built a strong marketing foundation with a specific CONCEPT AND BIG IDEA.

The conversion rate on various online channels reached UP TO 50% during specific periods.