FPT Play Box+ is also the first TV Box device in Vietnam to use Google's Android TV P operating system, integrating Chromecast functionality to easily cast content from smartphones to the TV screen. Combined with a variety of entertainment content applications, it enhances the overall family experience.

After the launch phase on March 19, 2019, Fitmar proposed an INTEGRATED MARKETING COMMUNICATIONS PLAN (IMC) TO PENETRATE THE MARKET WITH DIVERSE PLATFORMS AND MULTIPLE CONTENT PILLARS.

After the campaign, Consumers have GAINED CLEARER AWARENESS OF THE INTERESTING FEATURES EXCLUSIVE TO FPT PLAY BOX and significant upgrades in both software and hardware compared to the previous generation.